The International Motor Press Association is the premier organization of automotive journalists and public relations professionals in this country. The backbone of IMPA's activities are the luncheon meetings held monthly in New York City (on the third Tuesday at the 3 West Club, 3 West 51st Street). Here featured speakers from all disciplines of our industry address the membership on timely, informative topics from the latest automotive products and technologies to current marketing trends to market conditions to motorsports. Besides to the featured speaker, each meeting provides a friendly, casual atmosphere for members and their guests to network with their colleagues in a welcome, profess ...Read More
Autonomous vehicles - all the rage, at least receiving the hype. As they grow in popularity; performance, value, sustainability and occupant protection will become even more critical and on Tuesday, June 18th Dr. Jody Hall, vice president for the automotive market of the Steel Market Development Institute (SMDI) discussed consumer preferences in these areas as well as the automotive industry’s commitment to using steel. SMDI provided a firsthand glimpse at what a ride in an autonomous vehicle may look and feel like through a virtual reality experience. With more than 200 grades of advanced high-strength steel (AHSS), the steel industry is providing automakers numerous benefits in design capabilities, fuel economy, strength, durability and value for traditional and self-driving vehicles. The audio of the presentation is available in the Members Only section of this site.