The International Motor Press Association is the premier organization of automotive journalists and public relations professionals in this country. The backbone of IMPA's activities are the luncheon meetings held monthly in New York City (on the third Tuesday at the 3 West Club, 3 West 51st Street). Here featured speakers from all disciplines of our industry address the membership on timely, informative topics from the latest automotive products and technologies to current marketing trends to market conditions to motorsports. Besides to the featured speaker, each meeting provides a friendly, casual atmosphere for members and their guests to network with their colleagues in a welcome, profess ...Read More
How the changing nature of steel is impacting the auto industry at the June 18 meeting
With the infiltration of new technology and forms of mobility, the automotive industry is innovating at a rapid rate. Automakers and suppliers are racing to meet current demands and foresee future expanding needs. As autonomous vehicles grow in popularity; performance, value, sustainability and occupant protection will become even more critical. With more than 200 grades of advanced high-strength steel (AHSS), the steel industry is providing automakers numerous benefits in design capabilities, fuel economy, strength, durability and value for traditional and self-driving vehicles.
Join the Steel Market Development Institute on Tuesday, June 18th, at the 3 West Club for lunch and to learn more about consumer preferences as well as the automotive industry’s commitment to using steel. You can also get a firsthand glimpse at what a ride in an autonomous vehicle may look and feel like through a virtual reality experience.